The THINK! campaign works with a variety of partner organisations who provide valuable support in communicating road safety advice to their customers.
These organisations are from a wide range of sectors including pubs and bars, retail, media, charity, manufacturing, finance, the soft drinks industry and trade bodies.
Drink driving: Driver Friendly partnerships
Driver Friendly is a partnership initiative which delivers soft drink promotions for drivers with the aim of reducing drink driving. Partners including soft drink manufacturers and pub chains have developed special promotions to improve drivers’ nights out and make it easier for them to choose soft drinks.
Since the initiative launched in December 2009, thousands of pubs, bars, clubs and restaurants have been involved.
Coca-Cola has been the lead partner and their Christmas Designated Driver campaign has offered drivers a buy-one-get-one-free offer on Coca-Cola and Diet Coke in over 8,000 venues across the country.
Greene King, Admiral Taverns, Enterprise Inns and many other large pub chains have participated in this promotion.
THINK! supplies Driver Friendly packs, including beer mats and posters, to pubs wishing to run a soft drink promotion aimed at drivers.
To find out more about how your organisation can partner with THINK! to promote road safety messages, read the ‘THINK! Partner Framework’ below to understand our partnership requirements and responsibilities.
Contact the THINK! team to discuss partnership options
THINK! road safety education resources organised into lesson packs by age and key stage: