Work with THINK!

The THINK! campaign works with a variety of partner organisations who provide valuable support in communicating road safety advice to their customers.

These organisations are from a wide range of sectors including pubs and bars, retail, media, charity, manufacturing, finance, the soft drinks industry and trade bodies.

Partnering with THINK!

Case studies

Drink driving: Driver Friendly partnerships

Driver Friendly is a partnership initiative which delivers soft drink promotions for drivers with the aim of reducing drink driving. Partners including soft drink manufacturers and pub chains have developed special promotions to improve drivers’ nights out and make it easier for them to choose soft drinks.

Since the initiative launched in December 2009, thousands of pubs, bars, clubs and restaurants have been involved.

Coca-Cola has been the lead partner and their Christmas Designated Driver campaign has offered drivers a buy-one-get-one-free offer on Coca-Cola and Diet Coke in over 8,000 venues across the country.

Greene King, Admiral Taverns, Enterprise Inns and many other large pub chains have participated in this promotion.

THINK! supplies Driver Friendly packs, including beer mats and posters, to pubs wishing to run a soft drink promotion aimed at drivers.

Child road safety: ‘Safer Place to Cross’ football club partnerships

In November 2010, THINK! launched an innovative child road safety partnership with four football clubs located in regions with higher than average casualty rates for children aged six to 11. The partnership programme aims to educate and engage with children in higher risk communities and is supported by local road safety officers and COI News & PR in the regions.

Blackburn Rovers, Sunderland, Leeds United and West Bromwich Albion have partnered with THINK!, using their after-school clubs, and activities in schools and on match days to help six to 11 year olds learn about road safety. They use THINK! materials from the “Safer Place to Cross” toolkit - part of THINK!'s Tales of the Road campaign. The initiative focuses on helping children learn how to find safe places to cross the road, after evidence showed that this is a key factor in helping young people stay safe on the roads.

This ‘real world intervention’ is a pilot and forms part of THINK!’s commitment and effort to working even closer with partners to deliver relevant and engaging partnership campaigns.

Download the Safer Place to Cross toolkitOpens new window

On 12th January, 2011, Road Safety Minister Mike Penning visited Grove Vale primary school in Sandwell to meet those involved in their THINK! child road safety campaign.

Watch the video and find out about the visitOpens new window

Get involved

To find out more about how your organisation can partner with THINK! to promote road safety messages, please follow the steps below:

  1. Check that the messages and audiences of core THINK! campaigns (drink driving, motorcycling and child) are in line with those of your organisation.

    You can find THINK! campaign information in our resources for road safety professionals

    Drink drivingOpens new window

    MotorcyclingOpens new window

    THINK! motorcycle campaign partners

    Child road safetyOpens new window

  2. Read the ‘THINK! Partner Framework’ to understand our partnership requirements and responsibilities

    The THINK! Partner FrameworkOpens new window

  3. Contact the THINK! team to discuss partnership options

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