The difference of a few miles per hour can mean the difference between life and death. The faster someone is driving, the less time they have to stop if something unexpected happens.
If you kill someone while speeding, you will have to live with the long-term emotional consequences.
Speed limits are there for a reason.
The speed limit is a limit not a target
In some road conditions, including fog and rain and traffic flow, even driving at the speed limit could be too fast.
Country roads often have sharp bends. Stay in control and give yourself time to react to unexpected hazards by braking before the bend, not in it
Be aware that there may be unexpected hazards, such as blind bends, vehicles coming out of junctions and animals on country roads. The national speed limit on single carriage roads is 60mph, but there will be times you need to drive under that in order to drive correctly for the conditions. In fact most people do on these roads – the average free flow speed is 48mph.
Driving too fast for the conditions is bad driving
Driving too close to the car in front, undertaking and failing to signal are widely accepted as examples of bad driving. However, some drivers fail to accept that driving too fast is also poor driving despite the fact that this is a contributory factor in hundreds of deaths and thousands of injuries every year.
Consider the consequences of causing an accident due to driving at excessive speed
If you cause an accident you will have to live with the emotional consequences of deaths or injuries caused to others.
WATCH: The THINK! TV ad shows the emotional consequences of killing a child while speeding
WATCH: See just how unpredictable country roads can be
LISTEN: The THINK! radio adverts
DOWNLOAD: The THINK! campaign posters
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THINK! road safety education resources organised into lesson packs by age and key stage: