THINK! Road Safety Resources



A range of THINK! road safety materials is available for the public, for schools and other groups, and for road safety professionals.


THINK! Shop

Shopping basket

A full range of THINK! leaflets and posters can be ordered and delivered free of charge to GB and BFPO addresses.

Visit the THINK! shopOpens new window

Resource centre

THINK! Resource centre

THINK! road safety education resources organised into lesson packs and age bands.

Visit the resource centreOpens new window

THINK! Educational websites

Screenshots of the THINK! education primary and secondary website Visit the THINK! Education Early Years and Primary website Visit the THINK! Education Secondary website

The THINK! Education Primary and Secondary websites support teachers, parents and pupils. You can find teaching ideas, curriculum links, activities, worksheets and more.



Resources for students

Students can see the latest THINK! adverts on each of the campaign pages of this website.

Further information about campaign development and evaluation is available in the research area of the THINK! Road safety professionals website.

THINK! researchOpens new window

THINK! for road safety professionals

Shopping basket

THINK! works with road safety professionals to encourage road-users to adopt safer behaviour on our roads. These professionals include road safety officers, the police, fire service and armed forces, and driving instructors.

THINK! offers the following resources:


  • campaign research and evaluation
  • the THINK! road safety professionals shop
  • advice on using THINK! resources
  • information on THINK! strategy

THINK! for road safety professionalsOpens new window

Road safety: contact information

THINK! marketing enquiries

Email the THINK! marketing teamOpens new window

Road safety enquiries

Contact the Department for Transport Road User Safety divisionOpens new window

General Department for Transport enquiries

Contact the Department for TransportOpens new window

Vehicle taxation enquiries

Contact DVLA Vehicle Registration and Tax EnquiriesOpens new window

Learner driver, vehicle and motorcycle training enquiries

Contact the Driving Standards AgencyOpens new window

Motorway and major trunk road enquiries

Contact the Highways AgencyOpens new window

Local road safety enquires

Contact your local road safety GB officerOpens new window

Local roads enquiries

Contact your local councilOpens new window