Stay in control

Look react stay in control

The best ride is a controlled ride, where you enjoy a smooth and safe journey.

Stay in control with this simple advice:


  • Riding defensively means riding like you expect the unexpected.
  • Take a 'lifesaver glance' – one last look around before a manoeuvre.
  • Position yourself in the safest and best place to maximise your visibility of potential hazards.


  • Skilled riders have a sixth sense about their surroundings.
  • Always think ahead and give yourself time to react.
  • Be aware of other road users and get in the right position on the road to anticipate potential hazards and take action.

Stay in control

  • The right speed for the conditions you are in and sharpened skills turn a ride into an experience.
  • Make sure you are riding at a speed that will allow you to slow down and stop in good time, whatever the road condition

Sharpen your skills

  • There are many different training packages to suit every type of rider, from first timers to returners to those just wanting a better experience.
  • Qualified trainers can give you practical tips such as, how to position yourself in the best possible place on the road so that you can see and be seen.

Find out more about where to go for training to suit your needs

Help THINK! get safety messages to motorcyclists

The THINK! motorcycle campaign works in partnership with relevant organisations and individuals to deliver safety advice to motorcyclists.

The 2013 'Stay in control' campaign advises motorcyclists to ride defensively and seek further training to help sharpen their skills.

There are a range of campaign materials and we welcome support from organisations to help distribute these to motorcyclists:

Download the 'LOOK REACT STAY IN CONTROL' flyer - [.pdf 791 kb]Opens new window

Download the 'Stay in Control' poster [.pdf 958kb]Opens new window

Download the 'Stay in Control' animated web image [.gif 53kb] Opens new window

Download the 'Stay in Control' static web image [.jpg 44kb] Opens new window

To order materials please visit the THINK! shop at: new window

To find out more about the campaign and working with THINK! please email:

The THINK! motorcycle campaign is supported by the following partners:

  • Ace Cafe
  • AJS Motorcycles
  • Bennets Insurance
  • British Motorcycle Federation
  • Devitt Insurance
  • Furygan
  • Honda
  • Kawasaki
  • Kymco
  • KTM
  • Motorcycle Industry Association
  • Motorcycle Industry Training Association
  • Motorcycle Retailers Association
  • Motorcycle Safety Foundation
  • Motor Cycle Monthly
  • Richa
  • Shark
  • Suzuki
  • Swinton Insurance
  • TCX
  • Triumph
  • Yamaha
Watch never too good video

WATCH: The 'Never too good' campaign encourages motorcyclists to undertake further training.

READ: about life on a bike


Stay in control
This campaign for motorcyclists offers essential riding tip

Visit Think! Facebook page

Join the THINK BIKE THINK BIKER facebook pageOpens new window

Watch nemed rider video

WATCH: Our video shows a perfect motorcycle ride where a rider is warned of hazards on the road before he reaches them. Real life isn't like this, so riders need to THINK! ahead when they are on the road.


Bike maintenance advice:

THINK! Education

THINK! Resource Centre

THINK! road safety education resources organised into lesson packs by age and key stage: