THINK! provides road safety information for road users. Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.

Drink driving



Drink driving

Our campaign targets those who still think it’s okay to have ‘a couple’ of drinks before driving.

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Motorcycling

Motorcycling

Motorcyclists account for just 1% of total road traffic, but 19% of all road user deaths. Our campaign promotes the steps both drivers and riders can take to reduce motorcyclist casualties on our roads.

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Drink driving

drink driving

THINK! A second drink can double your chance of a fatal collision.

Our new campaign targets those who still think it’s okay to have ‘a couple’ of drinks before driving..

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THINK Cyclist

drivers look out for cyclists

The THINK CYCLIST campaign offers advice to drivers and cyclists on how to stay safe on the road.

Find out more bout THINK CYCLIST


Tales of the Road

Tales of the Road

Road safety games, quizzes, tips and advice for 6-11 year olds and parents

Tales of the RoadOpens new window

Seatbelts

Seatbelts

Not wearing a seatbelt can be fatal, even at low speeds – watch a video showing what happens in a crash

Always wear a seatbelt

Country roads

Country roads

60% of all fatalities occur on country roads.

Stay in control and give yourself time to react. Brake before the bend, not on it.

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Mobile phones

Mobile phones

Using a mobile phone while driving means you’re four times more likely to crash - take the Driving Challenge to see why

Using any mobile phone when driving is dangerous

Horse Sense

Horse sense

Whether you’re a rider or a driver, find out how to keep safe on the roads and avoid accidents involving horses

Pass horses wide and slow

Fatigue

Fatigue

An estimated 20% of accidents on trunk roads and motorways are sleep-related – don’t drive tired

Don't drive tired


Speed

Speed

Speed is one of the biggest factors in fatal road crashes. Speed limits are there for a reason – find out why

It's 30 for a reason