In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2014, there were still 240 deaths due to drink driving – accounting for 14% of all road fatalities. By drinking and driving, you risk your life, those of your passengers and others on the road.
Our campaign targets those who still think it’s okay to have ‘a couple’ of drinks before driving.
The campaign provides a positive reason to not drink that second drink if you’re driving – because something even better is happening tomorrow. A second drink doubles your chances of being in a fatal collision and missing out on all of it.
We’re specifically targeting young men as 62% of drink drivers killed on our roads are men.
There are strict alcohol limits for UK drivers:
In England, Wales and Northern Ireland, the legal alcohol limit for drivers is:
In Scotland (from 5 December 2014) the legal alcohol limit for drivers is lower at:
However it is not possible to say how much alcohol you can drink and stay below the limit. The way alcohol affects you depends on:
So if you’re driving, it’s better to have none for the road.
There are strict penaltiesOpens new window if you are convicted of drink driving, including:
However, this list does not reflect the everyday consequences of being caught drink driving which can include:
The Institute of Advanced Motorists calculate that a drink drive conviction could cost between £20,000 - £50,000 as a result of fines, solicitors fees, increase in car insurance and loss of job.
Beware the morning after
You could be over the legal limit many hours after your last drink, even if it's the 'morning after'. Sleep, coffee and cold showers don't help to sober you up - time is the only way to get alcohol out of your systemOpens new window
There is no excuse for drink driving
"I can handle my drink."
Alcohol affects everybody's driving for the worse. It creates a feeling of overconfidence, makes judging distance and speed more difficult and slows your reactions so it takes longer to stop
"I'm only going down the road."
A large proportion of all drink drive crashes occur within three miles of the start of the journey.
If you're planning to drink alcohol, plan how to get home without driving
Options include agreeing on a designated driver, saving a taxi number to your phone, or finding out about public transport routes and times before you go out.
Don't offer an alcoholic drink to someone you know is planning to drive
Even if you're not driving, you can help reduce the number of people who are killed and injured every year by drink driving.
Don't accept a lift from a driver you know has drunk alcohol
WATCH: More from Think!
LISTEN: Consequences of being caught drink driving
DOWNLOAD: Print off a campaign poster
Subject to third party copyright.
Visit Road safety professionals resourcesOpens new window for guidance on permissions and usage
THINK! road safety education resources organised into lesson packs by age and key stage: