The numbers of people choosing to cycle for fun, fitness or to get to work has increased by more than a quarter in twenty years and an incredible 3.2 billion miles are cycled on our roads every year.

Riding a bike is safe – since 2010 the number of cyclist killed on our roads has fallen to its lowest level on record. However, 3,337 cyclist were killed or seriously injured on our roads in 2015 which is why THINK! has launched its latest cycling campaign.

The aim of the campaign is to raise cyclists’ awareness of the dangers of lorries turning left –the area where a third of collisions between cyclists and lorries happen. In the last 5 years, 104 cyclists have been killed in accidents involving an HGV (heavy goods vehicle). This accounts for nearly 20% of all cycling fatalities.

We want to remind cyclists to ‘hang back’ at junctions to avoid getting caught between a lorry and left hand turn.

THINK! has also teamed up with the Freight Transport Association to remind HGV drivers to look out for cyclists.

THINK! safety tips for drivers

THINK! advice for when you're driving

  1. Look out for cyclists, especially when turning - make eye contact if possible so they know you’ve seen them
  2. Use your indicators - signal your intentions so that cyclists can react
  3. Give cyclists plenty of space when over taking them, leaving as much room as you would give a car. If there isn’t sufficient space to pass, hold back. Remember that cyclists may need to manoeuvre suddenly if the road is poor, it’s windy or if a car door is opened
  4. Always check for cyclists when you open your car door
  5. Advanced stop lines allow cyclists to get to the front and increase their visibility. You must stop at the first white line reached if the lights are amber or red and allow cyclists time and space to move off when the green signal shows
  6. Follow the Highway Code including ‘stop’ and ‘give way’ signs and traffic lights

THINK! advice for when you're cycling

  1. If a lorry is indicating left, passing on the inside can be dangerous. Hang back at the junction to reduce the risk of a collision.
  2. Ride positively, decisively and well clear of the kerb – look and signal to show drivers what you plan to do and make eye contact where possible so you know drivers have seen you
  3. Avoid riding up the inside of large vehicles, like lorries or buses, where you might not be seen
  4. Always use lights after dark or when visibility is poor
  5. Wearing light coloured or reflective clothing during the day and reflective clothing and/or accessories in the dark increases your visibility
  6. Follow the Highway Code including observing ‘stop’ and ‘give way’ signs and traffic lights
  7. THINK! recommends wearing a correctly fitted cycle helmet, which is securely fastened and conforms to current regulations