THINK! provides road safety information for road users. Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.
Speed
Speed is one of the biggest factors in fatal road crashes. Speed limits are there for a reason – find out why
Think! Cyclist
The THINK CYCLIST campaign offers advice to drivers and cyclists on how to stay safe on the road.
Seatbelts
Not wearing a seatbelt can be fatal, even at low speeds – watch a video showing what happens in a crash
Drug driving
For those caught while driving under the influence of drugs, the penalties are as severe as for those who drink and drive
Mobile phones
Using a mobile phone while driving means you’re four times more likely to crash - take the Driving Challenge to see why
Horse Sense
Whether you’re a rider or a driver, find out how to keep safe on the roads and avoid accidents involving horses
Fatigue
An estimated 20% of accidents on trunk roads and motorways are sleep-related – don’t drive tired
Drink driving
Any amount of alcohol affects your ability to drive - and there is no foolproof way of drinking and staying under the limit.
Road safety: hot topics
- When does my child need to be in a car seat?Opens new window
- How do I fit my child's car seat properly?Opens new window
- I'm a motorcyclist - where can I find out about safety gear?Opens new window
- What are the drink-driving limits?Opens new window
- What's the law around speeding and speed limits?Opens new window
- What's the law on using a mobile phone while driving?Opens new window
- As an older driver, when should I stop driving?Opens new window
- What is the New Drivers Act and how does it affect me?Opens new window
- Where can I find general road safety advice?Opens new window
Driving challenge game
It's difficult to do two things at once. Play our game to find out how a phone call distracts you when driving.
THINK! research
Find out about the development and results of our campaigns
Visit the THINK! Education sites for teaching ideas, worksheets and other resources
THINK! Education - Early years and PrimaryOpens new window THINK! Education - SecondaryOpens new window
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