THINK! provides road safety information for road users. Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.

Drink driving



Drink driving

Our new campaign targets young men’s common behaviour of having ‘a couple’ of drinks before driving – with FOMO pints

We've created #FOMOpints. Each day in December, we’re providing a positive reason to not drink and drive – because the best is yet to come.

A second drink could double your chance of being in a fatal collision and missing out on all of it.

Find out more

Motorcycling

Motorcycling

Motorcyclists account for just 1% of total road traffic, but 19% of all road user deaths. Our campaign promotes the steps both drivers and riders can take to reduce motorcyclist casualties on our roads.

Find out more

Country roads

country roads

59% of all fatalities occur on country roads.

Stay in control and give yourself time to react. Brake before the bend, not on it.

Find out more

Drug drive

It is against the law to drive under the influence of illegal drugs, or if you have certain drugs above a specified level in your blood.

It is against the law to drive under the influence of illegal drugs, or if you have certain drugs above a specified level in your blood.

Find out more about drug drive


Tales of the Road

Tales of the Road

Road safety games, quizzes, tips and advice for 6-11 year olds and parents

Tales of the RoadOpens new window

Seatbelts

Seatbelts

Not wearing a seatbelt can be fatal, even at low speeds – watch a video showing what happens in a crash

Always wear a seatbelt

Cycling

Cycling

The latest THINK! Cyclist campaign reminds cyclists to ‘hang back’ at junctions to avoid getting caught between a lorry and left hand turn.

Find out more


Mobile phones

Mobile phones

Using a mobile phone while driving means you’re four times more likely to crash - take the Driving Challenge to see why

Using any mobile phone when driving is dangerous

Horses

Horse sense

Whether you’re a rider or a driver, find out how to keep safe on the roads and avoid accidents involving horses

Pass horses wide and slow

Fatigue

Fatigue

An estimated 20% of accidents on trunk roads and motorways are sleep-related – don’t drive tired

Don't drive tired


Speed

Speed

Speed is one of the biggest factors in fatal road crashes. Speed limits are there for a reason – find out why

It's 30 for a reason