THINK! provides road safety information for road users. Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.

Drink driving



Road Safety Champions competition

Our new THINK! advert commemorates the 50th anniversary of anti-drink drive campaigning and reminds people that one death on our roads is one too many.

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Motorcycling

Motorcycling

Motorcyclists account for just 1% of total road traffic, but 19% of all road user deaths. Our campaign promotes the steps both drivers and riders can take to reduce motorcyclist casualties on our roads.

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Country roads

country roads

60% of all road fatalities occur on country roads. Our latest campaign shows that country roads are full of unexpected hazards. Brake before the bend to give yourself time to react and stay in control.

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Road Safety Champions competition

Child and teens

THINK! has teamed up with motoring services giant RAC and Wallace and Gromit creators Aardman to launch a road safety campaign for schools.

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Tales of the Road

Tales of the Road

Road safety games, quizzes, tips and advice for 6-11 year olds and parents

Tales of the RoadOpens new window

Seatbelts

Seatbelts

Not wearing a seatbelt can be fatal, even at low speeds – watch a video showing what happens in a crash

Always wear a seatbelt

Drug driving

Drug driving

For those caught while driving under the influence of drugs, the penalties are as severe as for those who drink and drive

Changes to drug drive lawOpens new window


Mobile phones

Mobile phones

Using a mobile phone while driving means you’re four times more likely to crash - take the Driving Challenge to see why

Using any mobile phone when driving is dangerous

Horse Sense

Horse sense

Whether you’re a rider or a driver, find out how to keep safe on the roads and avoid accidents involving horses

Pass horses wide and slow

Fatigue

Fatigue

An estimated 20% of accidents on trunk roads and motorways are sleep-related – don’t drive tired

Don't drive tired


Speed

Speed

Speed is one of the biggest factors in fatal road crashes. Speed limits are there for a reason – find out why

It's 30 for a reason

THINK Cyclist

drivers look out for cyclists

The THINK CYCLIST campaign offers advice to drivers and cyclists on how to stay safe on the road.

Find out more bout THINK CYCLIST