THINK! provides road safety information for road users. Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.
Drink driving
Our new campaign targets young men’s common behaviour of having ‘a couple’ of drinks before driving – with FOMO pints
We've created #FOMOpints. Each day in December, we’re providing a positive reason to not drink and drive – because the best is yet to come.
A second drink could double your chance of being in a fatal collision and missing out on all of it.
Motorcycling
Motorcyclists account for just 1% of total road traffic, but 19% of all road user deaths. Our campaign promotes the steps both drivers and riders can take to reduce motorcyclist casualties on our roads.
Country roads
59% of all fatalities occur on country roads.
Stay in control and give yourself time to react. Brake before the bend, not on it.
Drug drive
It is against the law to drive under the influence of illegal drugs, or if you have certain drugs above a specified level in your blood.
Seatbelts
Not wearing a seatbelt can be fatal, even at low speeds – watch a video showing what happens in a crash
Cycling
The latest THINK! Cyclist campaign reminds cyclists to ‘hang back’ at junctions to avoid getting caught between a lorry and left hand turn.
Mobile phones
Using a mobile phone while driving means you’re four times more likely to crash - take the Driving Challenge to see why
Horses
Whether you’re a rider or a driver, find out how to keep safe on the roads and avoid accidents involving horses
Fatigue
An estimated 20% of accidents on trunk roads and motorways are sleep-related – don’t drive tired
Speed
Speed is one of the biggest factors in fatal road crashes. Speed limits are there for a reason – find out why
Road safety: hot topics
- When does my child need to be in a car seat?Opens new window
- How do I fit my child's car seat properly?Opens new window
- I'm a motorcyclist - where can I find out about safety gear?Opens new window
- What are the drink-driving limits?Opens new window
- What's the law around speeding and speed limits?Opens new window
- What's the law on using a mobile phone while driving?Opens new window
- How do I renew my licence when I’m over 70?Opens new window
- I’m a new driver. What happens if I am given penalty points on my licence?Opens new window
- Where can I find driving and transport advice?Opens new window
- Do I need to inform DVLA about a medical condition?Opens new window
THINK! Resource Centre
THINK! road safety education resources organised into lesson packs by age and key stage:
Road safety professionals
THINK! resources for professionals, including materials, research and brand guidelines
Road safety professionals resourcesOpens new window
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